Project Overview

Juicy was developed as a complete beauty brand rather than a single cosmetic product. The project began by defining the brand's personality, visual identity, and the core message “Keep it Juicy”, creating a playful yet premium foundation that could grow into a recognisable consumer brand.

From logo design and packaging to flavour development, product photography, editorial lifestyle imagery, and launch-ready marketing assets, every touchpoint was crafted to work together as one cohesive brand experience.

Project Deliverables

• Brand Identity: Developed the Juicy name, logo, typography, colour palette and visual identity centred around the brand philosophy “Keep it Juicy”.

• Packaging Design: Designed the complete packaging system including the signature tube, sculptural cap, cartons and flavour-led colour system.

• Product Collection: Created three launch variants—Berry Kiss, Banana Split and Cocoa Crush—each with its own personality while maintaining a unified brand family.

• Product Photography: Produced premium studio imagery highlighting the packaging, finishes and product details.

• Lifestyle Imagery: Art directed editorial-inspired visuals that brought each flavour to life while keeping the product as the hero.

• Brand Assets: Developed launch-ready visuals for social media, websites, presentations and future marketing.

Technologies & Platforms

• Brand Strategy: Defined the positioning, personality and customer experience for Juicy.

• Visual Identity: Created a scalable identity system spanning logo, colours, typography and packaging.

• Packaging System: Built a consistent packaging architecture for future product expansion.

• Creative Direction: Directed photography, styling, colour stories and editorial compositions.

• Marketing Ready: Prepared the brand for digital launch with cohesive visual assets.

Design Highlights

• Built from Scratch: Every element was created specifically for Juicy, from the brand name through to the final imagery.

• Distinctive Packaging: The twisted-cap tube and flavour-led colour palette create strong shelf recognition.

• Consistent Brand Family: Berry Kiss, Banana Split and Cocoa Crush share one visual language while expressing unique personalities.

• Editorial Visual Language: Premium product photography and lifestyle imagery reinforce the playful yet elevated identity.